Can AI write a winning bid? Here's what you need to know.
It's a hot topic in the bidding world right now, AI written bids and grants applications. We recently spoke to a local business owner who asked a brilliant question? What does AI in bid writing and grant applications actually mean for the future of the industry? Joseph had seen firsthand grant applications that had been written by AI and he wasn’t impressed.
In this video I share my take on the rise of AI in bid writing and explore whether it's a real alternative to working with a professional bid writer.
The short answer is, AI tools can assist but they can't replace strategic tailored human-led bid writing. You still need a human in the loop.
Yes, AI is improving rapidly and yes some businesses will try to use it to cut costs but the results? Often generic, vague and lacking the essentials that make a bid compelling:
Storytelling
Clear win themes
Relevant, specific evidence
Genuine insight into the buyer's problem and how you intend to solve it
You might get a half decent first draft but without context, strategy, heart and soul, it won't win because it won’t stand out. It will read exactly like everyone else’s submission who used AI to write it.
In the video we compare it to a beautifully written CV, with all the bells and whistles. It looks polished on paper but the truth reveals itself quickly if that person doesn’t have the skills provided in the CV . The same applies to AI generated bids and grant applications. If you're thinking about using AI in your bid process this video is a must watch. We aren’t saying don’t use AI to help, we are simply saying, you still need a human in the loop to stand out from the crowd.
Looking for support from real human bid writers who get results? Visit our resource tab for free tools to help you win your next bid and if you're ready for expert input from a qualified bid writer then get in touch.